During the 15th and 16th centuries, European men wore their hair cropped no longer than shoulder-length, with the most fashionable men wearing bangs or fringes. In Italy it was common for men to dye their hair. In the early 17th century male hairstyles grew longer, with waves or curls being considered desirable. The male wig was supposedly pioneered by King Louis XIII of France (1601–1643) in 1624 when he had prematurely begun to bald. This fashion was largely promoted by his son and successor Louis XIV of France (1638–1715) that contributed to its spread in European and European-influenced countries.